Hulu is a video site jointly funded by NBCUniversal, News Corporation and Disney. Its goal is to help users find and enjoy professional media content at any time.

Hulu's goal is to help users find and enjoy professional media content wherever, whenever and however they want. Its content includes TV shows, movies and clips from more than 200 content providers, including Fox, NBC, Disney, ABC, Warner Brothers, MGM, Lionsgate and Sony.

There are two main factors that affect the quality of online video programs. One is that the bandwidth is too narrow and the program is not played smoothly. The other is that the computer monitor has low resolution and the program is not clear. For the second problem, Hulu has completely solved it. Hulu is the latecomer of the market, and for new market players, how to stick to the users is the key to stand firm and develop effectively in the market.

In Chinese mythology, Hulu, the word "gourd", usually has many treasures and surprises, which is Hulu's positioning. Because it is supported by most major American production companies, Hulu can provide a steady stream of online legitimate movies and TV programs, which is the unique core competitive advantage of North America. Although Hulu still lags behind YouTube in traffic, in the long run, it has completely exceeded the commercial value of YouTube.