Uber Technologies, Inc. is a Silicon Valley-based technology company.

Uner's mobile app was launched in 2010 in the San Francisco area and supports smartphones on iOS and Android . In July 2012, Uber launched its more affordable and less expensive "UberX" (Uber Elite) service. In July 2012, Uber launched UberX, a more affordable, lower-price taxi service, and in the same year announced an expansion of its business to include ridesharing services in non-taxi vehicles.

In October 2019, Interbrand released a ranking of 87 on its Top 100 Global Brands list.

It took a long time for Uber to launch its flagship service, UberBlack, in Hong Kong, which has only 18,138 licensed cabs and a population of 7 million. The situation in Hong Kong is similar to that of New York, which has only about 13,000 cabs and where Uber has grown rapidly.

With Uber, you can simply order a luxurious car at the tap of your phone, and in just minutes your driver will be pulling up to the scene to whisk you away. But is it worth it? Here's all the good and bad! You can download the app for free in any country, which makes getting started with Uber super easy. Signing up with Uber is also quick and easy; all you need to do is enter your credit card information (although this step might not be necessary if you're ordering an Uber through Google Maps). Within minutes, you'll get your Uber information packet, which gives you step-by-step instructions on how to use the app. You simply tap on "Request" or "book" an Uber car. There are three options available: a) The fastest route available to your location, taking into account traffic conditions and time of day. b) A package of recommended routes that are within the zone where you are currently located that have similar times, but might not be aware of all the decisions that have been made by other drivers in the zone. c) An option to tell the app whether you will be traveling alone or with someone else, which allows it to recommend different car options. The Uber car comes within five minutes of you ordering it. The driver will arrive in a brand new model designed just for Uber, and he will be waiting for you by the door with a name tag that says "Uber Driver". He'll give you a quick tour of his vehicle, then he'll drive away into the city lights. As with most taxis, there is no tipping with Uber cars, so there is nothing extra to do after your ride.