LinkedIn, launched in May 2003, is a social networking platform for the workplace.

The LinkedIn platform makes it easy to create, manage, and share your online professional profile to fully express yourself in the workplace. A well-developed profile is the door to a successful job search and professional networking.

With the launch of the public profile feature, LinkedIn set out to build its career profile database. The company became profitable that year and introduced core features such as testimonials, members you may know.

Educational Background. A well-developed educational background will increase the competitiveness of your profile. Fill in information such as summer programs and exchange schools to present a well-rounded version of yourself. Fill in your educational background and increase your profile views by 10 times.

LinkedIn is different from other social networking platforms, which means that people post different content. For example, if you post a picture of a loaf of bread, if it's on Facebook, the text might be "This bread is delicious and where to buy it"; if it's on quora, the text might be the composition of the ingredients or the history of bread making; but on LinkedIn, the most matching text might be "I hope one day I can run my own bakery" or "I have three years bakery experience". I believe you can understand the difference. The atmosphere of Linkedin is a business atmosphere, a workplace atmosphere, and most of the users in it expect to see content related to business and the workplace, so if we want to run LinkedIn well, we have to remember that it is a professional social platform. In addition, the nature of LinkedIn and its function settings, decided it is a very useful platform for HR, sales and marketing personnel, and therefore, these three types of users will be relatively more active. If you are an HR, sales or marketing person, it is recommended that you run your Linkedin page well.