Most popular apps in 2022

When it comes to apps, social media is the clear winner of what will be the most popular in 2022.Social media continues to grow as well, with TikTok and Instagram leading the way. The trend towards using social media while on the go is picking up speed, as Snapchat and Line are seeing overall growth. The other apps in this category will continue to see growth as well. In 2022, social media will earn the top spot with 1.5 billion users. TikTok will continue to grow and manage the second-place position, with Instagram taking third. Snapchat’s growth in overall traffic shows that the app has managed to keep much of its user base from deserting. The remaining apps in this category are all strong contenders for fourth place.

1
ZOOM Cloud Meetings
zoom.us

Zoom Apps combines users' favorite apps with video communication capabilities, allowing them to access them directly within Zoom Meetings. Users can enhance the Zoom experience with a variety of apps that span a variety of use cases, including whiteboarding, project management, note taking, gaming, and more.Zoom Apps is a key component of Zoom's transformation from app to platform and integrates seamlessly with third-party apps in Zoom. Zoom Apps enables users to use their favorite entertainment, office, fitness, and lifestyle apps while maintaining the Zoom meeting experience and enabling more functionality through video communication.Zoom Apps increases productivity by allowing everyone to access and use the same app in a meeting. You can also share and send Zoom Apps directly to other attendees in a meeting to promote collaboration and interaction. By using Zoom Apps, users can also streamline workflow, collaborate with colleagues, and add an element of fun and wellness to interactions with colleagues, friends and family. With support for expanding and collapsing app side panels, opening apps in new windows, and switching between multiple Zoom Apps at once, Zoom Apps gives you plenty of screen real estate for collaboration.

2
YouTube
Google LLC

YouTube is a free video viewing platform that encourages users to upload original, high-quality content and share their fun with the world. With the addition of social features, YouTube gradually took on the attributes of a community-based product. Despite the failure of the Google+ integration strategy, YouTube has continued to strengthen user relationships and enhance its content drive. In addition, YouTube created an advertising system for users and corporate customers, allowing multiple parties to build a commodity relationship. YouTube's features include: free video upload, free video playback, video commenting and sharing, live video streaming, music upload, playback and sharing, social networking, ad placement, ad share, and more. YouTube's primary users are individuals and businesses around the world who use the video medium to spread, access, and share information, and also include individuals and businesses who produce and share music around it. In total, the YouTube platform has over 2 billion monthly active users. Among all user groups, creators, and regular users are the two main players in YouTube. Creators can create their own video channels, and regular users can follow channels and get content updates after registering and logging in. Currently, there are about 50 million independent YouTube creators worldwide.

3
Facebook
Facebook

Facebook remains the largest social platform in the U.S., with 160 million mobile users accessing the Facebook app in September 2019. The MAU from Facebook is still growing in the last decade, but it has shown a slow growth trend since Q3 2017. We found that "watch videos", "see pictures", "share content to everyone" and "share content to a single person " are far ahead of the rest. In terms of content, "pictures" and "videos" are still the most popular. In terms of behavior, most users mainly "watch" and "share". In terms of content, the product concept is clear, so users can clearly understand what the product can achieve and what content should be shown here. The content is mainly UGC, including but not limited to pictures, videos and motion pictures. From the scene, help users to solve the pain point of specific life scene communication, such as family, games, interests, etc. Today we are all used to actively sharing photos and text to our friends, but when Facebook launched this feature, it caused widespread controversy, focusing on the issue of "privacy", users thought that how can I let others see what I posted. Users kept questioning and protesting, but they couldn't help but continue to use it, so Facebook added initial privacy controls, such as hiding their own updates, and NewsFeed persisted. facebook saw through the inner workings of users' "mouths that say no, but bodies that are honest". Facebook has seen through the "honest body" of users who say no.

4
LinkedIn: Jobs & Business News
LinkedIn

LinkedIn is different from other social networking platforms, which means that people post different content. For example, if you post a picture of a loaf of bread, if it's on Facebook, the text might be "This bread is delicious and where to buy it"; if it's on quora, the text might be the composition of the ingredients or the history of bread making; but on LinkedIn, the most matching text might be "I hope one day I can run my own bakery" or "I have three years bakery experience". I believe you can understand the difference. The atmosphere of Linkedin is a business atmosphere, a workplace atmosphere, and most of the users in it expect to see content related to business and the workplace, so if we want to run LinkedIn well, we have to remember that it is a professional social platform. In addition, the nature of LinkedIn and its function settings, decided it is a very useful platform for HR, sales and marketing personnel, and therefore, these three types of users will be relatively more active. If you are an HR, sales or marketing person, it is recommended that you run your Linkedin page well.

5
Snapchat
Snap Inc

Snap is an app for augmented reality. It lets you take pictures of objects and it will show you how to make them in 3D. For example, if you took a picture of a flower, it would let you know what kinds of flowers it looks like and where they are typically found. If you took a picture of a bird, it would show you other birds that are similar to it and the names for different kinds of features on the bird. Snap has a lost of new features. You can also record you video's in snap. It also has a multiplayer feature. You can see what your friends see and you can see eachothers' snaps. It's set up like a chat room and it shows you information like the username, who else is around, and what they are doing in their snaps. Snap also has a party feature with it. Every now and then there will be a event called 'snap back'.

6
Pinterest
Pinterest

Pinterest, the giant of image social networking, focuses its social attributes on image sharing. Pinterest is good at gathering the strengths of a hundred schools of thought and stands out among many image sharing social products. Pinterest uses a waterfall format to display image content without the need for users to turn pages, and new images are constantly and automatically loaded at the bottom of the page, allowing users to discover new images. Internet users can save images of interest on Pinterest, and other users can follow and repin the images. Sony and many other companies have also set up pages on Pinterest to market their products and services with images.

7
Instagram
Instagram

Instagram is commonly referred to as IG, Insta - the root word is "instant", gram - the root word is "write", including IG's own short video function is also called IGTV. IG was created in October 2010, in this decade, whether it is the interface design or the increase of functions, IG changes seem to go against the law of "rapid iteration, rapid trial and error" of the mobile Internet. IG's positioning is social, but when using it, there is always a feeling that it does not seem to encourage social. According to the inherent product thinking must be to enlarge the number of likes and encourage users to interact and communicate in the comment section. However, IG's approach is the opposite of this, as the number of likes in the feed stream on the home page is a vague number, using vague copy such as "many of others" and "millioms of others". IG's initial intention has always been to shoot and publish high-quality pictures and videos, and the interactive behavior such as commenting and liking is relatively weak and light on social interaction. This kind of community atmosphere makes people a little more relaxed, and can also be separated and positioned from Twitter and other very language-oriented APPs.

8
Hulu: Stream TV Series & Films
Hulu

In Chinese mythology, Hulu, the word "gourd", usually has many treasures and surprises, which is Hulu's positioning. Because it is supported by most major American production companies, Hulu can provide a steady stream of online legitimate movies and TV programs, which is the unique core competitive advantage of North America. Although Hulu still lags behind YouTube in traffic, in the long run, it has completely exceeded the commercial value of YouTube.

9
Tubi - Free Movies & TV Shows
Tubi TV

Tubi TV is a platform that provides free video service for movies and dramas, and its source of income is mainly from advertising; Tubi TV does not need to pay for the rights of these movies and dramas, but to get the license to broadcast them with the copyright owner for a specific period of time, so there is no cost of copyright purchase. Of course, as a competitor to Netflex, Tubi TV also has a section on Not on Netflix, a category of movies and shows that you can't see on other channels even if you pay for them. This is also one of Tubi TV's killer weapons. So what they did was, they did it for someone else first, and they curved it to save the country. They partnered with some Hollywood studios and helped them build an app that belonged to the studios, then played free movies with ads on it and split the advertising fees with the studios, while also accumulating brand advertisers. When they had accumulated enough brand advertisers and gained the trust of the studios, they launched their own platform, Tubi TV, which does not need to pay for the rights of the movies, but only contracts with the copyright holders to play them on the platform at a certain time, and then directly share the advertising. Tubi TV targets the OTT market, starting with Xbox, Roku, TiVO and smart TVs like Samsung and Sony. After Tubi TV's success in dominating the living room, the company has recently started to focus on mobile as well.

10
TikTok
TikTok Pte. Ltd.

What is TikTok? This is a short video software, TikTok's main source of income is advertising, TikTok belongs to a social media. At the same time, TikTok has been controversial recently, in many regions and countries about TikTok has been mixed, in several countries there are also on the existence of a small controversy. This popular software TikTok, in fact, is only the last two years of the rise. In the world more than 1 billion users, more than 2 billion downloads, in the United States also has a monthly active users 30 million, more than 40% is 18-24 years old young people. With such a large user base, TikTok's influence is unprecedented, and its huge number of users can easily guide the direction of public opinion, which can change if you are not careful. Bill Gates once described it as "the toxic Holy Grail". With its powerful recommendation algorithm, TikTok will continue to push the content you like to watch frequently, and one video after another will make users have a feeling of not being able to finish, and then addicted to it, which directly leads to many people will spend a lot of time on TikTok, this is a manifestation of the "poison". Maybe you were just going to watch two minutes, but eventually you stop when it's already two hours later. Of course, TikTok is not completely "poison", it also has the holy grail attributes, TikTok because of its large user base, it is undeniable that it makes the user's life richer, but also opened the door to a new world of users, but also as a way to relieve stress, of course, is also a tool to make money.

11
YouTube
Google LLC

YouTube is a free video viewing platform that encourages users to upload original, high-quality content and share their fun with the world. With the addition of social features, YouTube gradually took on the attributes of a community-based product. Despite the failure of the Google+ integration strategy, YouTube has continued to strengthen user relationships and enhance its content drive. In addition, YouTube created an advertising system for users and corporate customers, allowing multiple parties to build a commodity relationship. YouTube's features include: free video upload, free video playback, video commenting and sharing, live video streaming, music upload, playback and sharing, social networking, ad placement, ad share, and more. YouTube's primary users are individuals and businesses around the world who use the video medium to spread, access, and share information, and also include individuals and businesses who produce and share music around it. In total, the YouTube platform has over 2 billion monthly active users. Among all user groups, creators, and regular users are the two main players in YouTube. Creators can create their own video channels, and regular users can follow channels and get content updates after registering and logging in. Currently, there are about 50 million independent YouTube creators worldwide.

12
ZOOM Cloud Meetings
zoom.us

Zoom Apps combines users' favorite apps with video communication capabilities, allowing them to access them directly within Zoom Meetings. Users can enhance the Zoom experience with a variety of apps that span a variety of use cases, including whiteboarding, project management, note taking, gaming, and more.Zoom Apps is a key component of Zoom's transformation from app to platform and integrates seamlessly with third-party apps in Zoom. Zoom Apps enables users to use their favorite entertainment, office, fitness, and lifestyle apps while maintaining the Zoom meeting experience and enabling more functionality through video communication.Zoom Apps increases productivity by allowing everyone to access and use the same app in a meeting. You can also share and send Zoom Apps directly to other attendees in a meeting to promote collaboration and interaction. By using Zoom Apps, users can also streamline workflow, collaborate with colleagues, and add an element of fun and wellness to interactions with colleagues, friends and family. With support for expanding and collapsing app side panels, opening apps in new windows, and switching between multiple Zoom Apps at once, Zoom Apps gives you plenty of screen real estate for collaboration.

13
TikTok
TikTok Pte. Ltd.

What is TikTok? This is a short video software, TikTok's main source of income is advertising, TikTok belongs to a social media. At the same time, TikTok has been controversial recently, in many regions and countries about TikTok has been mixed, in several countries there are also on the existence of a small controversy. This popular software TikTok, in fact, is only the last two years of the rise. In the world more than 1 billion users, more than 2 billion downloads, in the United States also has a monthly active users 30 million, more than 40% is 18-24 years old young people. With such a large user base, TikTok's influence is unprecedented, and its huge number of users can easily guide the direction of public opinion, which can change if you are not careful. Bill Gates once described it as "the toxic Holy Grail". With its powerful recommendation algorithm, TikTok will continue to push the content you like to watch frequently, and one video after another will make users have a feeling of not being able to finish, and then addicted to it, which directly leads to many people will spend a lot of time on TikTok, this is a manifestation of the "poison". Maybe you were just going to watch two minutes, but eventually you stop when it's already two hours later. Of course, TikTok is not completely "poison", it also has the holy grail attributes, TikTok because of its large user base, it is undeniable that it makes the user's life richer, but also opened the door to a new world of users, but also as a way to relieve stress, of course, is also a tool to make money.

14
Snapchat
Snap Inc

Snap is an app for augmented reality. It lets you take pictures of objects and it will show you how to make them in 3D. For example, if you took a picture of a flower, it would let you know what kinds of flowers it looks like and where they are typically found. If you took a picture of a bird, it would show you other birds that are similar to it and the names for different kinds of features on the bird. Snap has a lost of new features. You can also record you video's in snap. It also has a multiplayer feature. You can see what your friends see and you can see eachothers' snaps. It's set up like a chat room and it shows you information like the username, who else is around, and what they are doing in their snaps. Snap also has a party feature with it. Every now and then there will be a event called 'snap back'.

15
Pinterest
Pinterest

Pinterest, the giant of image social networking, focuses its social attributes on image sharing. Pinterest is good at gathering the strengths of a hundred schools of thought and stands out among many image sharing social products. Pinterest uses a waterfall format to display image content without the need for users to turn pages, and new images are constantly and automatically loaded at the bottom of the page, allowing users to discover new images. Internet users can save images of interest on Pinterest, and other users can follow and repin the images. Sony and many other companies have also set up pages on Pinterest to market their products and services with images.

16
Instagram
Instagram

Instagram is commonly referred to as IG, Insta - the root word is "instant", gram - the root word is "write", including IG's own short video function is also called IGTV. IG was created in October 2010, in this decade, whether it is the interface design or the increase of functions, IG changes seem to go against the law of "rapid iteration, rapid trial and error" of the mobile Internet. IG's positioning is social, but when using it, there is always a feeling that it does not seem to encourage social. According to the inherent product thinking must be to enlarge the number of likes and encourage users to interact and communicate in the comment section. However, IG's approach is the opposite of this, as the number of likes in the feed stream on the home page is a vague number, using vague copy such as "many of others" and "millioms of others". IG's initial intention has always been to shoot and publish high-quality pictures and videos, and the interactive behavior such as commenting and liking is relatively weak and light on social interaction. This kind of community atmosphere makes people a little more relaxed, and can also be separated and positioned from Twitter and other very language-oriented APPs.

17
Tubi - Free Movies & TV Shows
Tubi TV

Tubi TV is a platform that provides free video service for movies and dramas, and its source of income is mainly from advertising; Tubi TV does not need to pay for the rights of these movies and dramas, but to get the license to broadcast them with the copyright owner for a specific period of time, so there is no cost of copyright purchase. Of course, as a competitor to Netflex, Tubi TV also has a section on Not on Netflix, a category of movies and shows that you can't see on other channels even if you pay for them. This is also one of Tubi TV's killer weapons. So what they did was, they did it for someone else first, and they curved it to save the country. They partnered with some Hollywood studios and helped them build an app that belonged to the studios, then played free movies with ads on it and split the advertising fees with the studios, while also accumulating brand advertisers. When they had accumulated enough brand advertisers and gained the trust of the studios, they launched their own platform, Tubi TV, which does not need to pay for the rights of the movies, but only contracts with the copyright holders to play them on the platform at a certain time, and then directly share the advertising. Tubi TV targets the OTT market, starting with Xbox, Roku, TiVO and smart TVs like Samsung and Sony. After Tubi TV's success in dominating the living room, the company has recently started to focus on mobile as well.

18
Hulu: Stream TV Series & Films
Hulu

In Chinese mythology, Hulu, the word "gourd", usually has many treasures and surprises, which is Hulu's positioning. Because it is supported by most major American production companies, Hulu can provide a steady stream of online legitimate movies and TV programs, which is the unique core competitive advantage of North America. Although Hulu still lags behind YouTube in traffic, in the long run, it has completely exceeded the commercial value of YouTube.

19
LinkedIn: Jobs & Business News
LinkedIn

LinkedIn is different from other social networking platforms, which means that people post different content. For example, if you post a picture of a loaf of bread, if it's on Facebook, the text might be "This bread is delicious and where to buy it"; if it's on quora, the text might be the composition of the ingredients or the history of bread making; but on LinkedIn, the most matching text might be "I hope one day I can run my own bakery" or "I have three years bakery experience". I believe you can understand the difference. The atmosphere of Linkedin is a business atmosphere, a workplace atmosphere, and most of the users in it expect to see content related to business and the workplace, so if we want to run LinkedIn well, we have to remember that it is a professional social platform. In addition, the nature of LinkedIn and its function settings, decided it is a very useful platform for HR, sales and marketing personnel, and therefore, these three types of users will be relatively more active. If you are an HR, sales or marketing person, it is recommended that you run your Linkedin page well.

20
Facebook
Facebook

Facebook remains the largest social platform in the U.S., with 160 million mobile users accessing the Facebook app in September 2019. The MAU from Facebook is still growing in the last decade, but it has shown a slow growth trend since Q3 2017. We found that "watch videos", "see pictures", "share content to everyone" and "share content to a single person " are far ahead of the rest. In terms of content, "pictures" and "videos" are still the most popular. In terms of behavior, most users mainly "watch" and "share". In terms of content, the product concept is clear, so users can clearly understand what the product can achieve and what content should be shown here. The content is mainly UGC, including but not limited to pictures, videos and motion pictures. From the scene, help users to solve the pain point of specific life scene communication, such as family, games, interests, etc. Today we are all used to actively sharing photos and text to our friends, but when Facebook launched this feature, it caused widespread controversy, focusing on the issue of "privacy", users thought that how can I let others see what I posted. Users kept questioning and protesting, but they couldn't help but continue to use it, so Facebook added initial privacy controls, such as hiding their own updates, and NewsFeed persisted. facebook saw through the inner workings of users' "mouths that say no, but bodies that are honest". Facebook has seen through the "honest body" of users who say no.

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